Barefoot Shoes Portfolio Photos
Project Brief
The client aimed to launch their brand and test different marketing angles. Initially, they had only two images sourced from an Alibaba supplier's listing. To validate demand, they wanted to showcase the product in different lifestyle contexts, targeting diverse customer personas such as working professionals, doctors and healthcare workers, and outdoor enthusiasts. The goal was to create realistic visuals to refine positioning and messaging ahead of full-scale production.
Client Requirements
- Images tailored to different customer avatars in relevant environments.
- Customers holding the product in their hands.
- Infographic to convey their usp against the competitor.
Before Images
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Product Photos
Images tailored to different customer avatars in relevant environments.
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UGC Content
Customers holding the product in their hands.
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Social Media Ads
Ads consisting detailed product shots highlighting key features.
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Infographics
Animated infographic to convey their usp against the competitor.
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